Defined the Onsite Display Vision, designed the flexible banner and sponsored hero, and built an intake tool that saves 3–5 days per campaign.
Helped launch the MVP that turned bare product grids into brand experiences, then owned the vision to scale from 34 curated pages to 500+ brands.
Led the vision and content modeling for Nordstrom's migration from a legacy CMS to Sanity, cutting campaign production time by 53%.
